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– Chapter One
Introducing Santa

– Chapter Two
"Take Me Through the Numbers"

– Chapter Three
The Scheming Begins

– Chapter Four
Santa and His Shrink

– Chapter Five
The Doll Factory






New Orleans






- The Divine Right    of Capital

- Pigs at the   Trough


- What It Is

- Why a Santa    Novel?

- Who Benefits

- Secrecy in Santa

Author Bio






The Santa Companion

While Santa, CEO stands on its own as a strong novel about personal struggle in the business world, it's much more than what's in the story.

North Pole Industries (NPI), Santa's core business, is a true multinational concern, and it experiences all the challenges any modern corporation must face:

  • Corporate governance
  • Organization behavior challenges
  • Ethical concerns
  • Brand definition, development, management and protection
  • Marketing strategy
  • Distribution and channel management
  • Shareholder and investor pressures
  • Media management
  • Quality control
  • Cost control
  • Employee relations issues
  • Confidentiality and security

With just a little effort, you can probably think of a slew of additional challenges.  

This companion effort serves a couple of purposes:

  • As a reference work, it provides background information for readers who've experienced the novel and who want more detail about the business described in its pages
  • As a teaching work, it helps students of all ages and from all walks of life come to grips with the challenges any business faces:
    • At the fundamental level, how a multinational business is set up and operated
    • At the disciplinary level, how specific challenges in areas such as marketing, distribution, and employee relations must be met
    • At the governance / strategic level, how to address issues such as loss of control / focus, CEO replacement, mergers and acquisitions

Please note:  The Companion pages are liberally sprinkled with passages from Santa, CEO.  While reading the novel may enrich and entertain you, it's not necessary to read the novel cover to cover to gain the learning benefits from these pages.  The (in development) Index to Santa will provide you with places where you may dip into the work to support teaching points or case analysis.  Of course, if you decide you'd rather read the book straight through, that's the best form of flattery this author can hope to receive!

As long as the Companion Volume is a work in progress, sections of it will be freely available on this site for review. Comments, questions, and criticisms are both welcome and encouraged!

Santa CEO, A Business Novel exploring Business Ethics--and the Santa Companion, exploring the business themes in the book

Because our business and technology worlds are constantly changing, new materials will eventually be introduced into the "CEO Workshop."  Who knows what will emerge!

Current sections:


© 2004 David Soubly

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