Santa, CEO - A Novel by David Soubly



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– Chapter One
Introducing Santa

– Chapter Two
"Take Me Through the Numbers"

– Chapter Three
The Scheming Begins

– Chapter Four
Santa and His Shrink

– Chapter Five
The Doll Factory






New Orleans






- The Divine Right    of Capital

- Pigs at the   Trough


- What It Is

- Why a Santa    Novel?

- Who Benefits

- Secrecy in Santa

Author Bio






Reader Reviews

"This was a fun book -- I couldn't put it down!"

Start with a strong dose of Christmas lore, mix in some of today's most popular management mantras, add a touch of science fiction and fantasy, and then spice it up with corporate intrigue. "Santa, Ceo" is a unique blend of literary styles that shows how the magic of Christmas can be poisoned with corporate greed.

Soubly's story causes us to re-think what is important in corporate life. Is it short-term shareholder value, always looking for opportunities for efficiencies at the sake of tradeoffs that can be mitigated and managed? Or do we stay true to the spirit of the early years, connect with our true customers, and deliver a product that is almost magical?

Don't think that Santa is the mystical figure that has all of the answers. He is far from perfect, struggling for answers and he has serious flaws, just like the rest of us. From corporate naiveté to a bar-room brawl Santa claws through his problems in a story filled with intrigue and excitement. There are even some younger "half-elves" that help the "Chief" (as he is affectionately known at NPI) face his challenges.

This is not Christmas tall-tale, but is more Grisham-like in a story of a corporation that has lost touch with its roots.  A worthy summer read.  Highly recommended.

       Larry Cannell, Farmington Hills MI  April 2004      

Read Larry's full review at or at (5 stars).


"Santa, CEO is the BEST!"

Santa CEO is a delightful story about my favorite holiday -- turned business -- turned disaster! Christmas is in jeopardy and even Santa can't fix it. For a guy who's been at this for centuries, he is totally clueless. Everything is out of control, the business is not being run right, he can't trust the people who work for him, his personal life is in shambles, and most importantly he has lost the magic. Not until he is actually fired, does he have time to reflect on his life, his business, and his priorities. I especially love the character Tracer -- who can't do anything right -- who overcomes his clumsiness -- who does the right thing -- and who demonstrates his ability to be a major contributor of the team.

Santa CEO, A Business Novel by David Soubly 

Though the story is about the business of Christmas, the real story is about finding purpose. Purpose drives the business, including a new organization, new roles, new priorities, and a new life.

Polly Chevela, Dearborn MI  April 2004     

Polly's 5-star review is also listed at


© 2004 David Soubly

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